[ Tips ] 一分鐘使用導覽
商品編號： 9-588-011 出版日期： 1987/09/09 作者姓名： Kaufmann, Patrick J. 商品類別： Marketing 商品規格： 16p 再版日期： 1993/05/20 地域： United States 產業： Restaurants and food service industry 個案年度： -
商品敘述：
Pizza Hut, Inc. is a franchisor of eat-in pizza restaurants. It has decided to enter the home delivery market and is in the process of implementing that strategy. The case traces the development of the home delivery concept at Pizza Hut and the interaction between the franchisor and its powerful franchisees as it attempts to achieve system-wide rollout. Focuses on the management of significant change in a franchise system and on the strategy decision regarding home delivery.
涵蓋領域：
Business expansion;Franchises;Marketing channels;Marketing management;Marketing strategy;Organizational change
相關資料：
, (9-589-082), 13p, by Patrick J. Kaufmann
哪些人也有訂購？